The barista who sprinkles a little extra chocolate on your cappuccino, the baker who puts a pinch of vanilla in his cakes...we all have our secret ingredients that just make things better. And today, belles, we’re going to let you in on ours! You see, there’s a reason our products are so good for your skin. Sure, our antioxidant-filled seed oils and fruit extracts help. But our secret weapon is the Edelweiss Flower.
If you’ve heard the name before, it’s probably because there’s a song called ‘Edelweiss’ in the musical The Sound Of Music. The mountain flower grows at altitudes of 5000 to 8000 feet in the Swiss Alps. In countries like Switzerland and Austria, the flower is considered a symbol of love, beauty and purity. Very fitting for our Be Fraiche Belles! For many centuries, it was used to treat stomach aches, sore throats and rheumatic pain. But in recent years, the Edelweiss flower has made its debut in to the skincare world — and we couldn’t be happier! Here are 3 benefits of the skin-saving super-plant.
1. It protects your skin from sun damage
We can’t think of a much tougher place for a plant to grow than on the top of a mountain in a harsh, Alpine climate. Not only does the Edelweiss survive in those conditions, it actually thrives. Yep, it’s a pretty resilient little plant! The reason it’s able to grow in these conditions is because it’s loaded with flavonoids and phenolic acid. These same compounds offer human skin natural UV protection, which is why Edelweiss has been popping up in so many sunscreens lately!
2. It keeps your skin fresh, and youthful
When it comes to safeguarding your skin against premature aging, the Edelweiss could give vitamin C a run for its money! Firstly, there’s the fact that it contains a high concentration of flavonoids and phenolic acid that aid to provide a level of protection against sun damage. Secondly, it’s loaded with antioxidants that scavenge harmful free radicals, which can help to prevent the signs of premature aging. Thirdly, these antioxidants lead to the production of collagen — which reduces the appearance of fine lines and wrinkles. The better question would be, what can’t Edelweiss do help keep your skin looking stunning and youthful!
3. It’s anti-inflammatory
‘Anti-inflammatory’ are the words on everybody’s lips at the moment, particularly in terms of your diet. But while turmeric golden mylk lattes the anti-inflammatory hero of the health world, Edelweiss is leading the charge in the skincare domain. It contains natural soothing agent, bisabolol and plant sterol called beta-sistosterol, which helps to soothe and heal red, dry and inflamed skin. So, Edelweiss is a particularly great skincare choice when it comes to keeping your looking gorgeous and radiant all year round! You can get your hands on our anti-aging moisturiser (enriched with Edelweiss, of course!) The Flower Face Cream below:
- by Emma N.